Upgrade My Airport
This petition-based advocacy campaign was an engagement with the Airports Council International to educate voters about a proposed increase to the Passenger Facility Charge (PFC). After having conducted a series of market research studies, 3BG developed a digital media strategy to effectively counter a well-funded airline industry opposition. With creative direction, design, web development and video production, the effort successfully targeted key members of both the Congress and the Senate, educating and activating their constituents to support the PFC in favor of a better air travel experience.
Total Video Views
Total Petition Signatures
Targeted Congressional Landing Pages
Direct Actions to Congress